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Beate Hemmerlein

About Beate Hemmerlein

Beate Hemmerlein is a communications expert, advertising specialist and managing partner of Creativity Materialized Werbeagentur und Marketingconsulting GmbH (formerly ÜberInc). For over twenty years, she has accompanied the Mautner Markhof family in the conception, elaboration and implementation of their projects and is the main initiator, designer and editor-in-chief of the internet platform dynastiemautnermarkhof.com.

Entries by

10.000 hours in appreciation for Mautner Markhof

12. March 2025/in General/by Beate Hemmerlein

A project of this dimension – meaning the present website – cannot be completed with conceptual know-how, creative strength, willingness to work and perseverance only. It is the soul of a work that forms its perfection – and I had good companions who made it possible for me to accomplish this work with soul. Each […]

Emy Bertele v. Grenadenberg and Colin Everard

8. March 2025/in Georg II. Anton Mautner von Markhof/by Beate Hemmerlein

Emy Bertele von Grenadenberg (*Vienna 6.3.1932, †Vienna 18.12.2023) was the second of seven children born to Marceline Mautner v. Markhof and Hans Bertele v. Grenadenberg. Together with her parents and her siblings Otto, Marceline “Marcy” (wedded McMichael), Hans, Elisabeth “Lisl” (wedded Naqvi), Ursula “Ucki” (wedded de Allendesalazar) and Ulrich “Uly”, she moved to England in […]

Memoirs of Hans Bertele von Grenadenberg

31. January 2024/in Georg II. Anton Mautner von Markhof/by Beate Hemmerlein

Dipl. Ing., Dr Techn., em. O. Prof. of the Technical University of Vienna Hans Bertele von Grenadenberg (*Görz 2 July 1903 / †Stockton-on-Tees 3 July 1984) was the husband of Marceline Mautner von Markhof (see also ‘Hans and Marceline Bertele v. Grenadenberg – the beginning of a great love’) and son-in-law of Georg II. Anton […]

Refugio Tinti – a tribute to Paul Kupelwieser

1. September 2021/in Family Chronicle/by Beate Hemmerlein

Alexander Tinti, son of Christiana and grandson of Manfred I Mautner Markhof and Maria Anna “Pussy” Kupelwieser has been walking in Costa Rica since 2016 in the footsteps of his great-great-grandfather Paul, who transformed the islands of Brioni from an uninhabitable swamp into a natural paradise. 24 hectares of drained and trampled marshland have been […]

Emilie „Emy“ Mautner von Markhof

10. May 2020/in Georg II. Anton Mautner von Markhof/by Beate Hemmerlein

Emilie “Emy” Edle v. Reininghaus (*Graz 30.5.1881 / † Gaaden 14.5.1974) was the daughter of Gustav I Reininghaus and Maria née Eisl. She married her uncle Georg II Anton Mautner von Markhof and bore him seven children: Marceline, Georg III “Buwa”, Gustav I, Charlotte, Therese, Peter and Karlmann. She outlived her husband by 40 years […]

Nana – Memories of a nanny 1923 – 1975

10. May 2020/in Georg II. Anton Mautner von Markhof/by Beate Hemmerlein

In 1923, as a very young woman of 22, Nana entered the service of Georg II Anton and Emy Mautner Markhof. Coming from the German noble family of Kittlitz, the Berliner was a trained baby nurse for the Empress Augusta Viktoria family and ended up in the Mautner Markhof household by chance, which she was […]

Gaaden – family residence of Georg II Anton and Emilie „Emy“ Mautner Markhof

9. May 2020/in Georg II. Anton Mautner von Markhof/by Beate Hemmerlein

At the end of the 1920s, Georg II Anton acquired a plot of land of around 80 hectares between Gaaden and Siegenfeld in Lower Austria. As neither electricity nor water connections were available, these had to be installed first and plans for a transformer in the forest and a well were submitted in 1927. From […]

The Hager advertising agency: When Manfred II Mautner Markhof was writing advertising history.

6. April 2020/in Family Chronicle/by Beate Hemmerlein

Manfred II Mautner Markhof, also called “Professor” for short, was without doubt one of, if not THE leading founder of the Austrian media and advertising landscape. At a time when the multinational agency networks with multiple name, identity and personnel changes, one thinks back with sadness of the decades successfully managed owner agency, which could […]

“PAC- MAN™ Arcade Line” by Sophia Castell-Rüdenhausen

23. March 2020/in Family Chronicle/by Beate Hemmerlein

With Sophia Marie Castell-Rüdenhausen, daughter of Theodor Heinrich Mautner Markhof and granddaughter of Manfred II Mautner Markhof, the creative potential of her father and grandfather will be continued in the next generation. After trainings and internships in Vienna, Florence, Munich, London and Madrid in the Fashion & Design sector, in 2018 she founded her company […]

Georg III and the Ethiopian adventure

20. March 2020/in Georg II. Anton Mautner von Markhof/by Beate Hemmerlein

Since George III Mautner Markhof always endeavoured to set up companies abroad, he decided in 1937, at the end of the Italo-Ethiopian War, to acquire a dilapidated brewery in Addis Ababa. So the cousins ​​Georg III and Manfred I personally, as equal partners, took over the largest brewery in Africa, which was to be called […]

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Recent Posts

  • 10.000 hours in appreciation for Mautner Markhof 12. March 2025
  • The passing on of the fire 12. March 2025
  • Emy Bertele v. Grenadenberg and Colin Everard 8. March 2025
  • „The Brijuni Walks“ / Illustrated book about Brioni 8. February 2024
  • Memoirs of Hans Bertele von Grenadenberg 31. January 2024
  • For Marceline Bertele von Grenadenberg – a monument to the best of mothers 14. May 2023
  • A Tankard full of Memories – Two centuries of Vienna Lager 10. September 2022
  • Pakistani Wedding / Haider & Natasha, Taimur & Anum 5. August 2022
  • Refugio Tinti – a tribute to Paul Kupelwieser 1. September 2021
  • Emilie „Emy“ Mautner von Markhof 10. May 2020

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Mautner Markhof Children’s Hospital

Adolf Ignaz Ritter Mautner v. Markhof

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Eleonora Freifrau von Wächter

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Coelestine von Oppolzer

Johanna Freifrau von Mittag Lenkheym

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