The Hager advertising agency: When Manfred II Mautner Markhof was writing advertising history.
Manfred II Mautner Markhof, also called “Professor” for short, was without doubt one of, if not THE leading founder of the Austrian media and advertising landscape. At a time when the multinational agency networks with multiple name, identity and personnel changes, one thinks back with sadness of the decades successfully managed owner agency, which could concentrate with stability and continuity on making their customers even more successful.
It is therefore not surprising that even twenty years after Die Hager officially closed its gates at Seilerststätte 13 forever, this milestone of innovative Austrian entrepreneurship is still being paid tribute to. Alexander Schönburg, founder and owner of the lifestyle magazine Notorious, expresses his reminiscence in the first episode of his “Mad Man Stories”.
More about the Hager advertising agency:
Brochure Hager Gesellschaft KG
Brochure Hager Life 1952 – 1992