Gustav I.

Gustav Peter Georg Ritter Mautner von Markhof / 16.11.1909 – 7.10.1970

Dipl.-Ing. Gustav Mautner Markhof was the son of Georg II Anton and Emilie Mautner von Markhof (née von Reininghaus). He spent his early childhood in the “Mautner Schlössl” in Floridsdorf and at the family estate “Zwei Eichen” in Gaaden close to Vienna. His parents and siblings called him by his nickname “Puzzi”.

Gustav I graduated from a secondary school in Vienna’s seventh district. Being a talented craftsman, he completed an internship in the locksmith’s shop of the family’s St. Georgs Brewery during his school years. He completed his studies in mechanical engineering at the Technical University of Vienna, where he graduated in 1933 with a degree in engineering. After graduating, he immediately started working for the family business. In the same year, on August 8, 1933, he married Christine “Christl” Louise Seeliger (1910 – 1993) in Baden near Vienna, a descendant of the famous German astronomer Professor Hugo von Seeliger, the discoverer of the opposition effect (Seeliger Effect) and the namesake of the Seeliger crater on the moon. Together with their two sons Gustav II and Michael they lived on the premises of the Schwechater Brewery in the town of Schwechat in Lower Austria.

His business career began in 1934 as a partner in the Th. & G. Mautner Markhof GmbH (until 1956) and from 1935 onwards as a member of the so-called Viererzug (Group of Four) alongside his brother Georg III and his cousins Gerhard and Manfred I. On January 1, 1936, he was appointed to the Board of Directors of the Schwechater Brewery (Brauerei Schwechat AG), and immediately thereafter, on January 17, 1936, he joined the Vereinigte Mautner Markhof’sche Presshefe companies as a shareholder. As of 1938 he was a member of the Board of Directors in the Schwechater brewery. During the Second World War, he was conscripted for nine months and from 1941 – 1945 he was assigned to I.G. Farben-Industrie in Ludwigshafen on the Rhine. From 1966 to 1968, he was Chairman of the Board of the Stadlauer Malzfabrik AG. As of 1968 until his death, he was Chairman of the Board of the Brauerei Schwechat AG.

As the technical director of the Schwechater Brewery From 1935 to 1966, he was responsible for all technical management and innovations. Under the leadership of Gustav I, the brewery became one of the most modern of its time. He also was responsible for the reconstruction of the brewery after World War II. In particular, he was responsible for the modernizations of the machinery and engineering processes, which were necessary to change from the production of draft beer to bottled beer.

Gustav I was furthermore responsible for the technical implementation of the Schwechater Brewery’s Brazilian project Cervejaria Vienense. This brewery was built in Brazil during 1951 – 1953 under the supervision of his cousin Marius. He traveled to Brazil in 1953 to be present at the start of beer production of the lager beer “Vienense” on November 11, 1953.

Dipl.-Ing. Gustav Mautner Markhof was not only an Austrian industrialist and technician, but also a creative inventor. During his studies, he had already begun to devote himself to the multifaceted technical problems of the St. Georgs Brewery.  He developed a novel method and device for controlling the growth of aerobic microbial cultures, which was registered by the United States Patent Office on November 28, 1961 as patent US3010881A. His apparatus for controlling the growth of microbial cultures was patented in many countries and is still in use in yeast production facilities around the globe today.

His great interest and talent in technical and business management led to him being appointed to many positions in various institutions:

  • European Brewery Convention (council member)
  • ILO International Labor Organization Geneva (delegate of Austrian industry, 1969)
  • Standard Telephon & Telegraphen AG (Chairman of the Supervisory Board)
  • Erste Allgemeine Unfall- und Schadens-Versicherungs AG (Supervisory Board)
  • Brauerei Zipf AG (Supervisory Board)
  • Federal Chamber of Commerce (member)
  • Schwechat City Council (member; in recognition of his services to the cultural work of the city of Schwechat, he was appointed its honorary member on November 14, 1969).
  • Association for the Promotion of the Technical Museum (president)
  • Vienna University of Technology (honorary citizen and senator)
  • ÖAMTC automobile association(member of the board)
  • University of Natural Resources and Life Sciences in Vienna (honorary citizen and honorary lecturer for the subject heat, power, refrigeration 1947 – 1957)
  • Austrian-Japanese Society
  • Austrian Productivity Center (Management Committee)
  • National Economic Society (Board of Trustees)

Dipl.-Ing. Gustav Mautner Markhof held many lectures in his area of expertise and published many scientific papers. He was invited in 1951 by the American Industrialists Association and the Marshall Plan Organization to participate as one of 250 European industrialists in the prestigious European-American Industrial Congress. He spent four weeks visiting various breweries and companies, including the Crown Cork Seal Co. in Baltimore, the Anhäuser-Busch Brewery in Newark, New Jersey and the Rheingold Brewery called “Liebmann Brewery” in Brooklyn, New York. He published his observations in a widely acclaimed paper “Beer in America” in the international trade journal “Brau-Gärungs- und Kältetechnik” in 1952, in which he discussed the production of a long-lasting, very stable beer without pasteurization flavor, as well as the technical implementation of bottling in the USA. His wife Christl accompanied him on this trip to the United States.

He was a long-time member (from 1951) of the Austrian Alpine Club. He loved nature, the mountains and mountaineering and was a motorcycle enthusiast.

In September 1959, together with his eldest son Gustav II, he undertook a voyage on the elegant SS Orsova through the Panama Canal. On September 7, 1959, the trip ended in the port of San Pedro, California. As an engineer, Dipl.-Ing. Gustav Mautner Markhof was interested as well in the Canal as in the SS Orsova, the first passenger ship built with an all-welded hull and the first without a mast.

For his special services as chairman of the board of trustees for the preparation of the 150th anniversary of the Vienna Technical University, he was awarded the dignity of honorary citizen and senator by the university in 1967.

In the last years of his life, he had negotiated a merger agreement with the Brau AG Group in Linz and the Schwechater Brewery. Had the deal gone through, it would have given the Schwechater Brewery a majority in the merged company. The deal however fell through because of the opposition of certain family members. Dipl.-Ing. Gustav Mautner Markhof died shortly afterwards. His son, Gustav II, completed the merger with the Brau AG in 1978 thus fulfilling his father’s vision.

On the occasion of the sixtieth birthday of Gustav I, the commemorative publication of the Österreichische Ingenieur-Zeitschrift (Austrian Engineering Journal, issue 11, 1969) wrote: “Dipl.-Ing. Gustav Mautner Markhof, Chairman of the Board of the Schwechater Brewery, is one of those increasingly rare individuals who do not want to be honored at every opportunity, nor do they care to listen to laudations”. He died much too soon on October 7, 1970 at the age of 61. In 1968, he had greatly supported the Vienna Technical Museum on its 50th anniversary celebrations. His obituary in the 1972 Bulletin of the History of Technology reads: “Throughout his life, Dipl.-Ing. Gustav Mautner Markhof was particularly committed to technology and for this reason was an enthusiastic supporter of the Technical Museum. The calm and amiable manner with which he was always ready to support the interests of the Technical Museum shall be an example to us and will remain unforgotten.” Through his humanity and conciliation, he always understood the concerns of others. His final resting place is in the family crypt in Vienna Stammersdorf.