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Beate Hemmerlein

About Beate Hemmerlein

Beate Hemmerlein is a communications expert, advertising specialist and managing partner of Creativity Materialized Werbeagentur und Marketingconsulting GmbH (formerly ÜberInc). For over twenty years, she has accompanied the Mautner Markhof family in the conception, elaboration and implementation of their projects and is the main initiator, designer and editor-in-chief of the internet platform dynastiemautnermarkhof.com.

Entries by

Georg III and the Brazilian adventure

20. March 2020/in Georg II. Anton Mautner von Markhof/by Beate Hemmerlein

Cervejaria Vienense – when the Schwechat brewery expanded to Brazil After the war and his return to Austria George III continued to support the takeover policy of foreign breweries and therefore also used his contacts in Brazil, where he had spent several years of war. With a share capital of 11 million Cruzeiros, he founded […]

Manfred I and the “Karl Schranz Affair”

13. May 2018/in Manfred I Mautner Markhof/by Beate Hemmerlein

On February 8, 1972, around half past eleven, the Austrian Airlines’ DC9 “Niederösterreich” lands with skier Karl Schranz at Vienna Schwechat Airport. When “Schranz sees the crowd waiting for him for the first time, his eyes light up. He sits up and straightens his tie”, writes Alfred Kölbel in the “Arbeiterzeitung”. “And there, on his […]

Schwechat in the days of the NSDAP

3. March 2018/in General/by Beate Hemmerlein

The German invasion ushered in a very difficult time – not in business terms, as Schwechat’s sales skyrocketed to over one million hectolitres – but in personal terms. In the summer of 1935, during the negotiations for the takeover of St. Georg into the Vereinigte Brauereien, Georg III had the general director of Brau AG, […]

Jedlesee brewery and the Bosch, Dengler and Mautner Markhof families

2. March 2018/in General/by Beate Hemmerlein

The Jedleseer brewery was the first brewery in Floridsdorf, which was later merged with the breweries of the Mautner Markhof family. It was founded in 1787 by Anton Freiherr von Störck, Maria Theresia’s personal physician, after he had bought the estate with the associated manor house in 1778. Since, as a doctor, he probably knew […]

‚Quadruplet’ – management style of the Mautner Markhof family

15. February 2018/in Family Chronicle/by Beate Hemmerlein

When Georg I. Heinrich died in 1904, the company passed to his sons Theodor I. and Georg II. Anton, who are subsequently regarded as the actual founders of the Mautner Markhof business empire. In 1913, after the merger of the Sankt Marx brewery with Schwechat, Georg II became head of the family and his sons […]

Coat of arms of the House of Reininghaus

9. November 2016/in Reininghaus/Line 1/by Beate Hemmerlein

The Reininghaus coat of arms was certified on March 21, 1884. Submissions were examined by the so-called coat of arms censor (in this case Mr. von Lucki), who had to determine whether it corresponded to “the art and the state of honor”. The description in the document papers was made twice, the second time in […]

Dr. Paul and Maria von Reininghaus

4. November 2016/in Reininghaus/Line 5/by Beate Hemmerlein

Maria von Reininghaus, née Eisl1 (*Graz 11.8.1860 / † St. Radegund 23.9.1945), the young widow of Gustav I, married Dr. Paul Reininghaus on 22.8.1888 in Schloss Rabenstein in her second marriage. (*Graz 20.4.1859 / † Gainfarn 18.10.1920), the second son of Julius and Emilie Reininghaus and cousin of her husband. She brought the children Emy […]

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